Media Convergence-Henry Jenkins.

Media convergence is being influence by the advance of technologies from time to time. It needs to be synchronize in a way where the tools and the technologies are running at the same speed. Besides, Jenkin(2004) stated that media convergence is a process,its not an endpoint. There is no ending for advancement as same goes to the convergence in media. The most significant devices would be cell phone. IT is used to communicate between far distance and slowly,as the human is asking for more, technologies slowly build peoples wishes and make it comes true one by one. From a normal telephone into a cell phone without scrren to with a screen from black and white to color, from less function to a smartphone today. Phone is not only for communicating verbally by indirectly too. Smartphone is a common devices for us people nowadays where music player,5x camera, internet,wifi,3G and also gps is included into a smart phone. Nowadays, we do not need to rush back home to check our email or msn but we can do it all by our smartphone.As old media does not get attention from the user, it has to be integrated to match the user's needs and make old media get used again although is in a brand new platform.

Jenkins state out 9 arguement between the producer and also the consumer and one of it is about regulating media content. Old media such as television,radio and newspaper usually will undergo many filterationg process before the content is being show out. However, as old media slowly converging into new platform which is internet and mobile devices, user can actually download and get in touch with content that is inappropriate for the user. As there is no border line in internet, youth can simply access to adult content page or download violent movie to watch. Another example would be the social communication problem nowadays. As compare to old media such as pen pal in magazine, editor would go through the writers and only then they show up for reader. Who will control you friends amount in facebook? in facebook you can easily get to know people without filtering them. there are many cases on Malaysian female get cheated by foreigner people through social networking. This is because of the new media nowadys lack of filter process which old media could do.

However, the world need to be improve time to time so that the trend and economy will continue to spin. It is same goes to the old media and new media. If newspaper does not go online, they would not beomces the most updated medium and slowly been replace. Thus many newspaper come out with online edition and also sms updates to the reader. Another important devices would be personal computer vs laptop. during the old time, desktop is something a great invention public but it become less convinient and useful when it is to compare with laptop. Many company uses laptop instead of desktop because of the mobility. However, recently monitor is not integrated to touchscreen monitor which is another needs for the user. The wider screen and the touchscreen property succesfully attract user to go back to desktop.

It is no right or wrong in media convergence but it is the world needs in order to make sure the world is keep spinning. Again, as Jenkins said, media convergence is a process,not an endpoint.

Free Culture By Lawrence Lessig.

Free Culture.

When it comes to free things, it always grab people attention. When a mother hears free sample of toilet paper, no one mother will be left behind. When a teenager hears free movie ticket, a long queue will be formed. When a kid saw a crown is giving free balloon, even if they crawl, i am sure they will reach him someday. However, whats the meaning behind free? Without using a cent, you get what you want. It's just like an mp3, copy and paste to your pc, right click save target as and then here you go, lady gaga's song is on your player.

In Lawrence Lessig article he talks about Disney, about doujinshi. These all have the same characteristic, the character or element is either  rebuild,remake or re-perform to the public,and gain very much attention than the original work. Is it wrong? but nobody says Disney is wrong. In his article, he also says that, unless the person is rush to the mangaka home and steal the drawing in front of them and make money from it, it is not consider as WRONG. In other meaning, if nobody sees it, it is correct. If the person make the character way more interesting and popular, they are the "CREATOR". It seems ridiculous,but this is the cycle of market.

If Disney did not reform, it would not create the super cartoon for today, mickey mouse. Even our kid's time pyjamas is the illegal version of mickey mouse cartoon graphic. Nobody will miss out the little rat face. Athough they are running alongside the law, but it creates not only profit to the company, it creates a miracle and legend for the world. Creativity has no border, no matter if you are adding spice to it or recycling it, once it transform, it is a brand new thing.  For example, transformer. Who would think a car movie can get so high popularity? ITs just a car! However, by adding some human nature on it, it is a brand new creativity. Here, i am not going to talk about law or rights, but the perspective of how people look at free culture.

If we are strictly on restricting a person's work, it creates a border to improve, a border to increse the production quality, a border to limit a people's mind. Let's take doujinshi to talk about. Doujinshi is another creation based on an existing character drawn by mangaka. Doujinshi is just taking those character and reform their characteristic, rebuild their story in a different way,lead the character to a total different direction than what the original works are. It has good, and bad at the same time. Everyone would want to immitate Justin Bieber, is just because he is famous enough. Same goes to doujinshi. If the character is likabel by the public, for sure there will be some imitation from it, and when it reaches certain popularity, the character would create a bigger space for the fans to develop a "living" lifecycle for them. For example, there are plenty of doujinshi for "one piece",one of the longest manga live in the industry. Now,they even have t-shirt sell in Uniqlo. Well of course it is paid this time. However, without all these to support the originality of the character, it would not be well known. If public does not involve in this character, they would not promote or looking forward with it. Another main idea would be, if the original artwork is not being repeated, it will not be remembered. It is cruel to the creator in a way but the repetition of the artowork support the fame and popularity.

I still remember how McCurry actually wins Mcdonalds when they come up to the court for the 2nd time. McCurry actually wins by not getting sued of using the word Mc which Mcdonals already using it. The reason is because, nobody would think of burger if they were go to McCurry which is a local restaurant stall,also known as "mamak".  By not creating an image to the customer to think of burger when they are inside McCurry, it does not lost McDonalds profit an gain.Thus the results shows McCurry won and requires pay back from McDonalds. If this is used in doujinshi, they would not think of the 2nd creation is better than the 1st storyline. The originality is already there, its just creativity spices up the character to create another exciting part to the audience but eventually they will get back to the original artwork. Same goes to song, eventhou the person sings at the pub for 10times, audience will still go bak and search for the original singer.