Media Convergence-Henry Jenkins.

Media convergence is being influence by the advance of technologies from time to time. It needs to be synchronize in a way where the tools and the technologies are running at the same speed. Besides, Jenkin(2004) stated that media convergence is a process,its not an endpoint. There is no ending for advancement as same goes to the convergence in media. The most significant devices would be cell phone. IT is used to communicate between far distance and slowly,as the human is asking for more, technologies slowly build peoples wishes and make it comes true one by one. From a normal telephone into a cell phone without scrren to with a screen from black and white to color, from less function to a smartphone today. Phone is not only for communicating verbally by indirectly too. Smartphone is a common devices for us people nowadays where music player,5x camera, internet,wifi,3G and also gps is included into a smart phone. Nowadays, we do not need to rush back home to check our email or msn but we can do it all by our smartphone.As old media does not get attention from the user, it has to be integrated to match the user's needs and make old media get used again although is in a brand new platform.

Jenkins state out 9 arguement between the producer and also the consumer and one of it is about regulating media content. Old media such as television,radio and newspaper usually will undergo many filterationg process before the content is being show out. However, as old media slowly converging into new platform which is internet and mobile devices, user can actually download and get in touch with content that is inappropriate for the user. As there is no border line in internet, youth can simply access to adult content page or download violent movie to watch. Another example would be the social communication problem nowadays. As compare to old media such as pen pal in magazine, editor would go through the writers and only then they show up for reader. Who will control you friends amount in facebook? in facebook you can easily get to know people without filtering them. there are many cases on Malaysian female get cheated by foreigner people through social networking. This is because of the new media nowadys lack of filter process which old media could do.

However, the world need to be improve time to time so that the trend and economy will continue to spin. It is same goes to the old media and new media. If newspaper does not go online, they would not beomces the most updated medium and slowly been replace. Thus many newspaper come out with online edition and also sms updates to the reader. Another important devices would be personal computer vs laptop. during the old time, desktop is something a great invention public but it become less convinient and useful when it is to compare with laptop. Many company uses laptop instead of desktop because of the mobility. However, recently monitor is not integrated to touchscreen monitor which is another needs for the user. The wider screen and the touchscreen property succesfully attract user to go back to desktop.

It is no right or wrong in media convergence but it is the world needs in order to make sure the world is keep spinning. Again, as Jenkins said, media convergence is a process,not an endpoint.

Free Culture By Lawrence Lessig.

Free Culture.

When it comes to free things, it always grab people attention. When a mother hears free sample of toilet paper, no one mother will be left behind. When a teenager hears free movie ticket, a long queue will be formed. When a kid saw a crown is giving free balloon, even if they crawl, i am sure they will reach him someday. However, whats the meaning behind free? Without using a cent, you get what you want. It's just like an mp3, copy and paste to your pc, right click save target as and then here you go, lady gaga's song is on your player.

In Lawrence Lessig article he talks about Disney, about doujinshi. These all have the same characteristic, the character or element is either  rebuild,remake or re-perform to the public,and gain very much attention than the original work. Is it wrong? but nobody says Disney is wrong. In his article, he also says that, unless the person is rush to the mangaka home and steal the drawing in front of them and make money from it, it is not consider as WRONG. In other meaning, if nobody sees it, it is correct. If the person make the character way more interesting and popular, they are the "CREATOR". It seems ridiculous,but this is the cycle of market.

If Disney did not reform, it would not create the super cartoon for today, mickey mouse. Even our kid's time pyjamas is the illegal version of mickey mouse cartoon graphic. Nobody will miss out the little rat face. Athough they are running alongside the law, but it creates not only profit to the company, it creates a miracle and legend for the world. Creativity has no border, no matter if you are adding spice to it or recycling it, once it transform, it is a brand new thing.  For example, transformer. Who would think a car movie can get so high popularity? ITs just a car! However, by adding some human nature on it, it is a brand new creativity. Here, i am not going to talk about law or rights, but the perspective of how people look at free culture.

If we are strictly on restricting a person's work, it creates a border to improve, a border to increse the production quality, a border to limit a people's mind. Let's take doujinshi to talk about. Doujinshi is another creation based on an existing character drawn by mangaka. Doujinshi is just taking those character and reform their characteristic, rebuild their story in a different way,lead the character to a total different direction than what the original works are. It has good, and bad at the same time. Everyone would want to immitate Justin Bieber, is just because he is famous enough. Same goes to doujinshi. If the character is likabel by the public, for sure there will be some imitation from it, and when it reaches certain popularity, the character would create a bigger space for the fans to develop a "living" lifecycle for them. For example, there are plenty of doujinshi for "one piece",one of the longest manga live in the industry. Now,they even have t-shirt sell in Uniqlo. Well of course it is paid this time. However, without all these to support the originality of the character, it would not be well known. If public does not involve in this character, they would not promote or looking forward with it. Another main idea would be, if the original artwork is not being repeated, it will not be remembered. It is cruel to the creator in a way but the repetition of the artowork support the fame and popularity.

I still remember how McCurry actually wins Mcdonalds when they come up to the court for the 2nd time. McCurry actually wins by not getting sued of using the word Mc which Mcdonals already using it. The reason is because, nobody would think of burger if they were go to McCurry which is a local restaurant stall,also known as "mamak".  By not creating an image to the customer to think of burger when they are inside McCurry, it does not lost McDonalds profit an gain.Thus the results shows McCurry won and requires pay back from McDonalds. If this is used in doujinshi, they would not think of the 2nd creation is better than the 1st storyline. The originality is already there, its just creativity spices up the character to create another exciting part to the audience but eventually they will get back to the original artwork. Same goes to song, eventhou the person sings at the pub for 10times, audience will still go bak and search for the original singer.

Economies.

When the technologies is geting mroe and more advance, it slowly infuse in your daily life and becomes your routine. When more and more people are behaving like this, the cultural and society presence will slowly change to the pace with the presence of technology. Economies old days and nowadays also slowly changeing according to the culture of society nowadays. Worker nowadays not only know how to wnjoy their personal life but also the working life. It can be done by infusing both in one. In old days, coffee can only be prepared one by one,firstly by added the coffee powder followed by sugar and milk. Nowadays, they infuse everything in a packet so called 3 in 1. Even when we are attending college or universities right now,  most of the program offer  2+1, 3+0, 1.5+1.5 years which integration is a better choice and trend for now.

There is actually an advantage for the worker nowadays as they usually does not have enough time for personal lifestyle. Imagine it would be so much more convenient if your girlfriend is your colleague? If she would wants a meal with you, you can just settle it by having lunch with her. If she would want to be in a same environment with you, thats perfect! both of you are in the same office. By emerging social life into the working environment, it might create a better effect on an individual. For example, in order to show your girlfriend that you're capable, you will automatically increase our working performance. When you have a boss which is hot tempered, you can eventually communicate with his girlfriend instead to get a better understanding on your boss.

Company nowadays actually trying to emerge suitable entertainment into worker's working life so that they can relax while working. Some country actually apply the concept of permission for the staff worker to take a nap at 3pm before continuing their work. In google company, they are actually some games room that let their worker to enjoy some entertainment beside strresing them out of the work. In most of the advertising company, play and work are combining together in order to burst a brilliat idea on the worker themselves. At last the one who get benifits is still the company itself. Thus, whay not by the time the company able to give pleasure to the worker and they will repay you with money.

By combining social life with working actually able to stimulate the workers capability in thinking and the feeling of constibuting to the company. For exmaple, Gmail was actually created by a worker in Google. The worker has nothing to do with developing  a new features for Google, but thru entertainment during working hour, he actually develope such idea and purpose to Google.Finally,Gamil appear and become the public's choices.

Thus, in order to achieveing anything, balance between work and play is very important in order to develop your capability and brings into the economy.

They are working,actually.

Information Ecology.

Every objects in this world has a cycle itself to start off, to reach to,and finally dies off and reborn. This cycle repeatly occuring without the time knowing. For example,a human borned,raised,reaches it glory,and slowly dies off.Another human will replace the position and continue the cycyle. It is same as a paper.A paper is made from a tree,go through a process,being used by human,and been throw to dustbin,recycled and turn to another things. This cycle applies to all paper,and to the informatic world today.

Information ecology refers to the information cycle which is contain of node and information. The cycle is depending only on node which is act as the middle man while the information is flow through it in order to reach the destination. Nodes and information is depending on each other. For example, node is the blood vessels and the haemoglobin carries all the information needed in the body. By using the blood vessels,the haemoglobin are able to carries oxygen to all the organs. The relationship between node and flow is just like that,without one of them, they will be no connection.

The node and flow connection is being affected by 4 categories which every factor is interconnect with each other and thus create a cycle for this information life.

Interdependency.
If there is no nodes,information could not be tranform into a breand new information and send out.Same goes to if there is no information, node has no value on it.Thus in order to survive,both of the element need to rely on each other. It is applied on how we have to rely on how a mother need to rely on the son to raise her when she is old,and how a son need to rely on his mother to raise him up to an adult. This relationship is consistent and no exchangeable.

Change.
If it were to compare, it is just like a cell phone. For smart phone, when you have a new version of application, the smartphone itself have to upgrade in order to compatible with the application. When the version is changed, it is not only upgraded the application but also the smartphone system as well in order to be always compatible.

Time-Boundness
As the technology era is keep on changing, it can happen in no time. when can you know the hacker would hack your system? How can you predict what will happen in the next one minute? No one can guarantee that others will not overcome you if you could not change yourself to keep on advanced that them. Changes can happen in no time, but it has to follow the pace given and in order to survive, the node and flow of information have to change on time to catch up the pace. It applies in our daily life that in order to follow the pace, we have to rush or work harder to catch up the pace.

Differenciation.
Do you know why high class women always eager to buy high branded bags and shirt? It is just to differenciate he/she with other human being. It applies the same as the relationship between the nodes and information. The node or information have to be unique and different in order to show the worthiness of cycling the information and pass around.

As a conclusion, nodes and flow of information is important to rely on each other to get ahead of others to continue survive. It is just same as human, as the technology is more advance from time to time, if human could not follow the pace, it is useless to have an advance technology.

Declaration of cyberspace

What would you feel when you are in the toilet and your mother keeps on knocking your door and shout you to come out? The feeling of anger and frustrates overwhelmed your mind and you would just wanted to stop the annoying knocking sound. Oh man, I would only want a minute of private space to do the things I want,and need.

Cybersoace is an infinite world to us. It can contains unlimited data,things and incident. However, when something is too good to exist, they must be something evil happen at the other end. This is call, equally use at the both side. One of the pity industry that is being violated by cyberspace would be the music industry.Before the advance of technology, everyone would have a cassettte of their favourite artist.Nowadays, iTunes, youtube, mp3 every single song can be download,view or shared internationally. The good thing is,the singer can be famous just depends on millions of viewer in youtube and thats it,you're a superstar now. While for the bad, is the person behind who produced the song, from pitching to compose to even the electric bill, will worth nothing at last.

Besides, cyberspace actually is a place that keeps everyone secret and also produce the eager for everyone to intrude the secret. Eventhough there are security password,firewall,anti-virus any kind of format to prevent someone's privacy, but there is someone call hacker in the world. They are eat,breed,live for the sake of "I am going to reveal your secret" . The good is, everyone would have a job opportunity.The bad is,secret is no more secret.

In cyberspace we've also been revealing with different type of things and education. I still remember when i was in secondary school, there is actually an advertisement that educates us,especially the pearents whenever inappropriate website appear in the screen, just press Alt+ F4 and the window will close automatically. It educates children that, whenever you saw something is not good,bad,or inappropriate,just press on Alt +F4 and they will not see it anymore. I did not press that button till now,even though when any inappropriate sites appear. Its just because, the more you want to hide it, the more you want to see it. Thus, i will just choose to ignore. After it finish load, and able to press close, I will just close it.

Cyberspace is a world that nobody can predict what is inside. Human is the one create and decides what to be in it. Instead of setting law to prevent it, its better to start from educating and understand the behavior.

The matter of network.

Why network matter

-Manuel Castells

Network is being widely interconnect with human thanks to the development of microelectronic and software that creates all those social networking server. In Manuel Castells journal, he once stated that technology does not determine the society, but without technology, society could not be formed easily. It’s just like, without argument, there will be no conflict, but without conflict there will be no changes and decision made. Everything will have the balance; it’s just the matter of how the pioneer wants it to be.

In Manuel Castells journal also, there is stated one of the point where networked organization outcompete all other form of organization. When an organization is able to follow the network, they would be the outstanding and successful one. For me, it’s just like a love drama. The guy that has the most connection with the heroin will be the one who coupled at last. If the heroin is the network, the guy would be the networked party.

I was once sitting in a Hong Kong MRT heading to Central and there were four to five office workers sitting in front of me doing the same thing. Technology actually bonds them together although they are totally strangers. I remember when I was sitting in the same MRT few years ago; it is totally different than what I’ve seen today. Office worker are actually spacing out and schoolgirls are chatting with each other. However, technology changes their behaviour.

4/5is actualy looking/swipping on their smartphone.

Geoff Mulgan actually said that networks communicate and incommunicate at the same time. For an instance, it’s just like when all of your friends are playing restaurant city in Facebook, even though you're have not playing it, you will get to know who is lacking of tomatoes and who need eggs to unlock new recipe. This is something that even though you are not part of the game, you will still be influenced or informed. This is what communicates and incommunicate at the same time means. It also happens often when you're in relationship. Even though you only get to know your partner in college, you will know who is his/her ex girlfriend or ex boyfriend. It’s all thanks to social network site where everyone's past will been revealed. 

Network bonds each other together and formed a new society, its often in social networking site where there is a news about the guy is abusing his dog, there is actually a fan page that title "Anti xxx" which is dedicated to the guy. It actually connects different people that are totally stranger but has the same thinking and objective. I think network do matter from an individual, to a small group of people till the whole society. Networks changes us from different stages, in different ways but using the same method.